How To Get Traffic Outside WordPress

Why Traffic Outside Of WordPress Is Important

A large number of WordPress bloggers are interested in increasing their traffic and I have multiple posts on how to get more traffic from fellow bloggers. However, I did a poll recently asking what posts you guys want to see on lifesfinewhine and someone asked how to increase your traffic to a more broader audience and get readers from outside WP as well. I thought this was a really good idea for a post because a lot of people, including myself, have struggled with this. Here are the ways I have found helpful for broadening my audience and getting more traffic apart from other bloggers:

SEO

If you are looking to drive traffic to your blog that’s from outside WP, SEO has to be your best friend. However, understanding SEO can be quite difficult for a lot of people, myself included, and that’s why I would highly recommend getting an expert to help you out. I’ve recently been working with DebbySEO which I have found super helpful and beneficial for increasing traffic from search engines. I know that not everyone can invest in SEO especially if you’re a beginner and aren’t making a profit yet. I would recommend checking out Debby’s blog where she gives free advice on how to make your blog more SEO friendly and I also found this article which I thought was quite helpful as it explained things very simply. So just do your research and try as hard as possible to make your blog SEO friendly to help get you traffic from Search Engines. 

Social Media

As you guys know social media is not my favourite thing in the world but admittedly it is quite useful for marketing your blog. It is particularly important if you are trying to grow a wider audience from outside WordPress. Use your social media pages to advertise your blog and market it to your followers since a number of your followers on social media are not from WordPress. You can do this by linking your posts on your pages and sharing new posts and updates about your blog. If people start reading your blog through social media and enjoy it they are likely to keep coming back to it and maybe even subscribe using their email. However, just a friendly reminder to not spam your readers with too many posts about your blog unless your page is set up just for your blog because this will have the opposite effect and some followers may end up getting irritated and leave your page. A great way to keep the balance is to add stuff about your post on your stories instead of on your feed. And if you are using a platform like Twitter which doesn’t have a story option try to post about your blog with appropriate hashtags such as #wordpress or #blog so that you target the audience that is actually looking to view blog posts and don’t spam random audiences by using random tags like #music for example (unless your post is about music but you get what I mean!)

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Use Your Tags/Keywords/Categories Wisely

Tags, categories and keywords are extremely helpful when you are trying to broaden your audience because these three things are what helps search engines find your posts when someone searches for a related topic. These words are picked up by search engines and depending on how you are using them you will get more traffic or actually lose traffic. Make sure to use your keywords throughout your post especially in your introduction but don’t use it too often as Search Engines will then categorize it as spam. Also make sure to use tags that are a mix of broader topics and more specific ones. Don’t over use categories and stick to categories that are appropriate for your post- don’t use random categories that have nothing to do with the topic you are writing about. For more on how to use tags click here.

Topics/themes

Some topics/themes are just more popular than others and you are more likely to attract readers when you write about certain topics. For example, if you write about something that’s trending at the moment you are much more likely to get more traffic from people outside WP as a large number of people will be searching for this topic. However, if you write about something that has a smaller audience or that less people are interested in you are statistically less likely to get a lot of views both from WP and outside of WP. 

Your layout/structure

As mentioned earlier keywords, tags and categories are an important part of both your post structure/layout and growing your traffic. However, other aspects of your layout are important as well. Make sure you are using a theme that is easy to load and navigate through so that both readers and search engines can find your posts more easily. I have noticed that some themes are very slow to load and some do not have the most recent posts clearly on the front page. If your website has such issues I would highly recommend switching to a different theme. If your site is slow or not well organised most search engines will not put your site very high up in the results and your site will lost traffic due to this. Make sure your blog clearly states what it is about, shows your recent posts and loads fast. This will make a big difference in your traffic. 

Your Thoughts

I would love to hear what you guys do to increase your traffic and the methods you use to get traffic from outside WP. Do you find it difficult to get traffic from a broader audience? Let me know in the comments below because I am always interested in what you guys have to say and quite often I learn something new from you guys!


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127 thoughts on “How To Get Traffic Outside WordPress

  1. Oh no! I’ve been using the tag self-care all too often because my blog is about self-care, are my posts being considered as a spam by Google? Thank you Pooja for writing about this, I will start hunting related key-words to mix in with my frequently used ones! Also, I am paying a visit to Debbie’s blog, thanks a lot! ❤️

    Liked by 2 people

    1. As long as you don’t use the same tag too many times on the same post you should be fine. I would also suggest using 6-10 tags for every post so be sure to use other tags along with self-care. Try Googling self-care and see what related stuff comes up and use that as tags too. You’re welcome and hope her blog helps further!

      Liked by 1 person

      1. I plan on checking out debbies site. I found face book to be by far my biggest source of engagement!!! However, the problem is I get nice spikes with new shares then a drop to zero traffic often in between shares. Hence the need for SEO success which I apparently lack ;). Twitter and Pinterest have been useless to me so far

        Liked by 1 person

  2. Your words speak of intentionality. Knowing what goals we have, and doing the research to find out how to get there. Thank you for the tips and sharing parts about your own personal journey with your blog 🙂

    Liked by 2 people

  3. Awesome Pooja! I struggle with this and would really prefer to bury my head in the sand. I like the idea built it and they will come but that’s not always the case when blogging. Thanks for the helpful links, tips, and suggestions. Extremely helpful, C

    Liked by 2 people

  4. Thanks for this free stuff. Very helpful to me. I am starting to get traffic to my site and i am so excited and will implement some of these. I am working on my SEO and will follow your readings and links to get more on traffic. Can guest bog post also give traffic?

    Liked by 1 person

  5. Great Knowledge.. these all things are most important to increase the traffic. I think Social media promotion and especially Facebook paid promotions can boost the traffic of your blog very quickly.

    Spirituality Awakening

    Liked by 2 people

  6. Thanks for this. Really informative. I subscribe to Debby’s blog and I get a lot of useful stuff. I’m just reaching point in my blogging journey where I need to concentrate on SEO but I find it all a bit daunting! Great post

    Liked by 2 people

  7. I just spent an hour on Neil Patel’s article! 🙂 I found myself playing around with Google searches and my blog’s “h1’s.” Super interesting. I’m not really trying to build a business, but if you spend time writing a blog post, it would be great if more “eyes” could find it. Thanks for the info and links in your post PoojaG.

    Liked by 1 person

  8. This is very helpful. I have had some success from social media especially from other countries. I currently am studying SEO because that’s where I think I can get the most eyes on my blog. I also use plugins to help with SEO. Since it takes months for SEO to kick in, Social Media fills that gap. Thank you for this information. Stay safe.

    Liked by 1 person

    1. Thank you! I would recommend the article I linked as it gives you super simple instructions on how to make your posts SEO friendly and I would also recommend checking out Debby’s blog for general advice on SEO. I know it’s super complicated- I still barely know some stuff about it but the changes do help.

      Liked by 1 person

  9. I’ve been in WO for quiet sometime and I really wanted to get more audience to visit my page. I am more on findings tourist attractions and ao far I am.only using social media as the source of my page engagement. Great tips!

    Liked by 1 person

  10. Thank you for introducing me to such a helpful idea. I don’t comment often unless the post really adds value to my life. I am slowly finding out how nuanced and sophisticated blogging really is! With all these ideas like digital marketing, networking, SEO, and so on I am beginning to think about it as a Business rather than just a platform for sharing ideas and gaining followers!

    Liked by 1 person

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