Advice,  Blogging

How Email Marketing Can Help Grow Your Blog

June 24, 2020 /

Email Marketing And Its Benefits For Your Blog

Marketing is a very important part of blogging if you are looking to grow your blog or start making an income through blogging. Many businesses rely on email marketing as a way of attracting new customers. For blogger, it can also be a beneficial way of increasing traffic, followers and even gaining some income. Here are just some ways in which bloggers can use email marketing.

Build loyal readers through a mailing list

A mailing list allows regular readers to easily keep up with all your latest posts. Every time you post new content, you can share it to your mailing list, helping to alert your loyal readers so that they don’t miss it. There are a lot of benefits to having loyal and recurring readers such as having a stable and organic audience.Your loyal readers are a very important part of your traffic and increasing loyal readers is a very good way to gain organic traffic. 
You can also use a mailing list to send newsletters and updates on your blog to help keep readers in the loop with what’s happening. Sites like Templafy.com are great for building newsletters and other documents. Such content can help to keep your mailing list more interesting. Sites like these can help make your newsletters etc. more unique and fun to read for your followers. 
Building subscribers can be the difficult part. Many blogs contain a subscribe button in the sidebar or on the top of the page. You can also use pop-ups to encourage readers to sign up to your mailing list because not all your readers will take the time to find your follow buttons. I’ve also mentioned this before but a big part of why I stopped using the Business Plan was because it gets rid of your follow button. This is a great alternative if you want to stick to using the Business Plan, as it does have benefits such as plugins, but also want to increase your following.  
It’s important to follow legal mailing list practices. This involves having an easy opt-out feature, as well as not adding subscribers without their permission.

Network with potential influencers

Email marketing can also be a way of connecting with influencers, who in turn may be able to help boost your blog. This could include emailing influential figures for interviews. Such interviews could help to increase traffic to your blog as you will likely exchange backlinks which are great for traffic and SEO. You may be able to find email contact details on their Facebook page (for relatively famous influencers, you may have to email their agent).
You could also consider emailing other blog owners and setting up cross-promotion strategies such as collaborations. This could include offering to both promote one another’s blogs to help increase traffic or write a guest post on each other’s blog. This is another great way to increase your backlinks organically and ethically. 

Sell blogging as a service via email

Many businesses and individuals pay influential blogs to publish promotional posts such as product reviews or features. This can be a popular way for blogs to make money.
Larger blogs are able to charge more for their services. On top of sponsored posts in which you charge a flat fee, you can also consider affiliate posts – these allow you to earn a continuous flow of income based on how many leads a company gains directly via your blog (usually through a link in a post). Affiliate posts are particularly great for new bloggers or bloggers with a smaller following because most affiliate programs don’t have a minimum amount of followers/views needed to become an affiliate while sponsors may want to work with influencers with a larger following/traffic.
While there are platforms for advertising your services, you can also take the initiative to email clients directly. For instance, there may be a local business that you think can benefit from a review on your blog – you can reach out to them and ask if they’d be willing to pay for a feature. When you’re a relatively new blogger or when your blog is still growing it is a good idea to be the one to reach out as the company/business/etc may not be aware of your blog. There are cold emailing strategies that you can use to help sell your blogging service successfully, which you can read up on at sites like BreakingTheOnePercent.com.

Build A Blog Funnel

Many bloggers think of their content as a “product” and sell it online, just as any other company would. But that requires building something a little strange sounding – a blog funnel. 

The way it works is pretty simple and it just involved leveraging your existing email lists. Here’s how it works: you send out your marketing emails, as normal. But then you get a website conversion agency to build you a funnel that gets users to do the things you want them to do. If all you want are people willing to read your blog, then you don’t have much work to do. However, if you want them to do things, like click ads or affiliate links, then you can get agencies to create funnels around this. In other words, you can turn your blog into a revenue-generating machine. 

Your Thoughts

Are you currently using email marketing to increase your traffic and following? If you are has it helped to grow your blog? Let me know in the comments below I would love to hear your thoughts!

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